About us


12 Group was founded in 2008 with activities in various sectors such as international trading, travel and car rentals in the UK and Turkey.


Gülab Architecture and Construction specialized in design, architecture and construction was established in Istanbul.


In October 2016, 12 Group launched its first project in hospitality by inaugurating a brilliant hotel Ajwa Sultanahmet in Old Town of Istanbul.


In November 2016, Zeferan Sultanahmet premium class Turkish and Azerbaijan cuisine panoramic restaurant was opened.


In July 2017, 12 Group established 41 North School of Business to deliver innovative education program and MBA degree to local and international students.


In June 2021, Zeferan Restaurant opened a second branch in Cappadocia, in the middle of a picturesque valley with rainbow hills and hoodoos.


In July 2021, the magnificent hotel Ajwa Cappadocia with beautiful landscape park and cave suites was launched in Mustafapaşa, Nevşehir Province.
Küçük Ayasofya Mh. Şehit Mehmet Paşa Sk.
No: 26 Sultanahmet - Fatih